Body Positivity or Woke-Washing? (pt 3)

In today's digital age, social media feeds are flooded with brand-generated inclusive and body-positive messaging. At first glance, this...

Mar 28, 20246 min read

Woke-Washing and its Effect on Consumer Behavior (pt 2)

While we acknowledge that having a strong brand purpose is one of the driving factors of a successful brand today, brand authenticity is...

Mar 21, 20247 min read

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Embracing Every Body: Who is Getting Body Positivity Right? (pt 5)

As the body positivity movement continues to gain momentum, brands are increasingly recognizing the power and impact of its messaging....

Apr 19, 20246 min read

Body Positive Branding: Who is Missing the Mark? (pt 4)

In an era where body positivity has become one of the leading social movements, many brands are jumping on the body-positive bandwagon....

Apr 18, 20249 min read

Body Positivity or Woke-Washing? (pt 3)

In today's digital age, social media feeds are flooded with brand-generated inclusive and body-positive messaging. At first glance, this...

Mar 28, 20246 min read

Reformation: Furthering Their Engagement With the Groundswell

Is there a brand that you love so much that you don't have one bad thing to say about it? Doubtful. Even with the brands we love oh so...

Mar 26, 20244 min read

Reformation: Being Naked is the #1 Most Sustainable Option. They are #2.

Are you aware of the clothing brand Reformation? If not, let me give you a brief background. Reformation is a high-end, sustainable...

Mar 26, 20245 min read

Dupe Culture: The Influence of TikTok on Fast Fashion

Have you been hearing the term "dupe" circling around social media lately? If you are on TikTok, I am going to assume the answer is yes....

Mar 26, 20243 min read

The Celebrity Meal

Think of your favorite celebrity. Now, think of a brand that they should collaborate with. There is a high chance that there is some...

Mar 26, 20243 min read

My name is Katy Tucker, and I am currently pursuing my Masters of Science in Communication at Clark University. During my undergraduate studies, I majored in Marketing with a minor in Management, also at Clark University. My interests lie in the realm of digital marketing, particularly social media marketing.

Body Positivity or Woke-Washing? (pt 3)

Woke-Washing and its Effect on Consumer Behavior (pt 2)

FEATURED POST

BLOG POSTS

Embracing Every Body: Who is Getting Body Positivity Right? (pt 5)

Body Positive Branding: Who is Missing the Mark? (pt 4)

Body Positivity or Woke-Washing? (pt 3)

Reformation: Furthering Their Engagement With the Groundswell

Reformation: Being Naked is the #1 Most Sustainable Option. They are #2.

Dupe Culture: The Influence of TikTok on Fast Fashion

The Celebrity Meal

ABOUT ME