Hello and Welcome to my Portfolio!

My name is Katy Tucker, and I am currently pursuing my Masters of Science in Communication at Clark University. During my undergraduate studies, I majored in Marketing with a minor in Management, also at Clark University. My interests lie in the realm of digital marketing, particularly social media marketing.

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I have had the opportunity to hone my skills and acquire valuable insights through internships at Table Talk Pies and The Hanover Theatre and Conservatory, alongside my role at a local boutique. 

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I hope you enjoy reading my capstone project, which can be found under the blog segment on my page! In this project, I examine the significance of purpose-driven brands in today's market, along with delving deeply into the concept of woke-washing and its negative effects on brand authenticity. Additionally, I apply this concept to the body positivity movement and explore how the two intersect. Specifically, I will analyze brands that have effectively and appropriately integrated the body positivity movement into their brand and those that have not.