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Apr 18, 20246 min read
Embracing Every Body: Who is Getting Body Positivity Right? (pt 5)
As the body positivity movement continues to gain momentum, brands are increasingly recognizing the power and impact of its messaging....
Apr 18, 20249 min read
Body Positive Branding: Who is Missing the Mark? (pt 4)
In an era where body positivity has become one of the leading social movements, many brands are jumping on the body-positive bandwagon....
Mar 28, 20246 min read
Body Positivity or Woke-Washing? (pt 3)
In today's digital age, social media feeds are flooded with brand-generated inclusive and body-positive messaging. At first glance, this...
Mar 21, 20247 min read
Woke-Washing and its Effect on Consumer Behavior (pt 2)
While we acknowledge that having a strong brand purpose is one of the driving factors of a successful brand today, brand authenticity is...
Mar 21, 20247 min read
Purpose-Driven Branding: What This Means and Why it is Essential Among Brands Today (pt 1)
When making friends, we look for people who have values that align with our own. We don't want to spend our time with individuals who...
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